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Promotion of the brand of a medical university on the internet using audiovisual technologies

Vladimir V. Shkarin, Dmitriy V. Trofimov, Andrey V. Zub

Волгоградский государственный медицинский университет, Волгоград, Россия

Abstract

The article summarizes and systematizes the experience of using remote technologies in an educational organization in terms of sanitary and educational work of the population and the promotion of a medical university. The article presents the experience of interaction between the journalistic community and the medical community with the aim of popularizing science and leading a healthy lifestyle by the population, increasing the prestige of the medical profession. The study showed that popular science projects implemented with the participation of leading scientists of the university, the use of audiovisual technologies and Internet capabilities, implemented in close cooperation with the media, are highly demanded and effective today.

Keywords

distance education, brand promotion, audiovisual technologies

Contacts

vlshkarin@mail.ru, https://orcid.org/0000-0001-7158-0282; dtro34@yandex.ru; andrey_zub@inbox.ru, https://orcid.org/0000-0003-2239-2028